Brand
guidelines
Welcome to our brand guidelines, where minimalism meets modernity in a Nordic-inspired design approach. With a palette of serene whites, bold blacks, and a touch of our signature pink, we embody simplicity with sophistication.
Logo
Introducing our logo: a sleek, minimalist design featuring a distinctive pink bubble. Reflecting our brand's essence, it encapsulates modernity, simplicity, and a touch of vibrant energy.
Logo usage
We aim to present ourselves as a modern, clean company with a Nordic touch. Therefore, it's crucial to represent our brand in specific ways. Here are some guidelines for you to follow.
Logo color
Our logo color adapts depending on the background it's placed on. For white backgrounds, we offer two options: black letters with a pink bubble or entirely black. On gray backgrounds, the logo should be solely black. On dark backgrounds, however, the logo should be entirely white. Avoid using a completely pink logo or pink bubble on dark backgrounds. Please refer to the examples below for clarification.
Do's
Don'ts
White spacing
We aim to be seen as reliable professionals, modern thinkers, and slightly luxurious. Hence, white spacing is a significant part of our branding. It's important to maintain slick logo sizing with ample breathing room around it. The minimum white space should ideally form a 'D' around the logo; however, if feasible, provide it with as much breathing room as possible.
Don'ts
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Coloborations
We engage in various collaborations, and at times, multiple logos will be used together. It's crucial to maintain cleanliness and consistency. Ensure all logos are black when on a white background and white when on a black background. It's also important to respect our partners' guidelines, which may lead to exceptions.
Typography
Typography is a key element of our brand identity. We use Futura PT Demo for titles, providing a bold and modern touch, while Proxima Nova (regular, medium, semibold) is used for body text and subtitles, ensuring clarity and consistency throughout our communications.
Color
Color plays a pivotal role in shaping our brand identity. With a focus on modernity and simplicity, our palette predominantly features serene whites and bold blacks, complemented by a vibrant pink accent. This combination reflects our commitment to a clean, Nordic-inspired aesthetic while adding a touch of energy and sophistication to our visual language.
Primary color
White
HEX
#ffff
RGB
255, 255, 255
CMKY
0,0,0,0
DT Black
HEX
#231F20
RGB
0, 0, 0
CMKY
60, 60, 60, 100
Accent color
Blush
HEX
#DE5D83
RGB
222, 93, 131
CMKY
60, 60, 60, 100
Color usage
Usage ratio
Our color palette is carefully balanced to maintain consistency and visual appeal. We utilize a ratio of 70% white, 25% black, and 5% pink across all brand materials. This ensures a harmonious blend of modernity and vibrancy in our design language.
Color backgrounds
Our color backgrounds are intentionally selected to maintain a clean and sophisticated aesthetic. We use white, light gray, and black backgrounds exclusively, avoiding the use of pink backgrounds. This ensures our brand maintains a minimalist and professional appearance across all platforms.
Do's
Don'ts
